When it comes to influencers marketing, many instantly think of the sponsored posts we often see in our Instagram feeds, but there is much more to this marketing technique. As with many forms of marketing, the level of return, consumer satisfaction and cost vary when looking at the different ways to implement influencer marketing.
For Nespresso by De’Longhi, we wanted to focus on creating an animation that aligns with their current messaging of coffee craft, origins and freshness. Creating a seamless story from coffee cherry, to Nespresso pod and finally the Nespresso by De’Longhi machine, emphasising freshness and quality throughout.
When it comes to products that are built with iconic craftsmanship, to the highest quality, the visual content supporting the product must be created to the same high standard. Product glorification content allows consumers to understand the high quality of the product through the visualisation, and when executed successfully achieve this high-quality standard.
For Nespresso by De’Longhi, we wanted to focus on creating an animation that aligns with their current messaging of coffee craft, origins and freshness. Creating a seamless story from coffee cherry, to Nespresso pod and finally the Nespresso by De'Longhi machine, emphasising freshness and quality throughout.
When it comes to social media marketing, the globally held Social Media Week conferences aren’t to be missed. With a range of events, talks and seminars focusing on the current trends, opportunities and key issues within media, marketing and technology, here’s what we learnt.
As Bentley approaches its centenary celebration, the brand has taken pride in honouring its influential racing heritage. Producing just 100 Continental GT Number 9 Editions, the pays homage to the No.9 Blower. Arguably one of the most famed Bentley motors. This exceptional celebration of heritage perfectly showcases the bold first in class history the brand is recognised for. Creating a video that encompasses the unmistakable craftsmanship, exquisite design & undeniable link between the 2 cars, is our way of celebrating this extraordinary brand.
With many companies focusing on ecommerce, how can digital technologies enhance the in-store beauty counter experience. Of course the benefits of online shopping are limitless, however with the recent decline of bricks and mortar sales, could digitally enhanced in-store experiences be the answer to saving our high streets.
How social media sites like Instagram are streamlining the way we shop online. With 55% of consumers buying something online after discovering it on social media, it comes as no surprise that Instagram has recently launched shoppable posts.
Why the rise of customisation & personalisation within the beauty industry shows no signs of slowing down. As brands continue to push the boundaries of just how personalised their products can be, consumers continue to search for their perfect product.
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