Powered by augmented reality, the 'Try Me' experience allows clients to try on their desired Sparks color in real time, ensuring they are happy with their choice.
Using artificial intelligence the technology is trained to detect hair, then overlay the desired color, all whilst using a live camera feed.
The color formulator was developed to allow stylists to color with confidence whilst tailoring formulas to an individual clients needs. Factors such as current level, desired level and desired color, allow the system to supply stylists with a formula personalised for their client.
Developed on both mobile and web platforms the function offers versatility, as well as mobile allowing clients to use the 'Try Me' feature whilst choosing their desired color.
To allow stylists to access all Sparks color swatches with ease a digital swatchbook was developed on both web & mobile. Keeping user experience in mind, the feature is presented in an easy scrollable format, with collapsable color family groupings.
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