Prospekt worked with the Schwarzkopf team to create a series of engaging interactive installations. Among the interactive stations was:

• a Virtual Reality (VR) Experience which drew in hundreds of participants,
• a Product Showcase with live feed cameras,
• an Augmented Reality (AR) Innovation Bar where users could modify POS for a mock-up salon simply by changing markers, and
• a Professional Photo Wall connected to a lead generation website which sported a 53% download and follow-up rate among participants.

This equated to hundreds of highly targeted and qualified leads for the sales team to follow up on.

Our camera team were on hand to capture the spirit of the three days in a number of Behind the Scenes Videos that got used in a social media campaign.