Trends come and go quickly and to ensure relevance of the collection, the shoot was operated on a realtime social media release schedule. This left only two weeks to follow up on the online reveal with 42 Mood Films, Tutorials and Trainer Guidelines for the first training event. To make this possible, we re-organised our production pipeline and created a proprietary review platform, allowing for a high-volume production of specialist education content without sacrificing quality – ultimately convincing even the most critical eyes among the professional seminar audience.