Alterna offers top-of-the-line haircare products, and cooperates closely with its retail partner Sephora to provide a superior retail and eShop presentation through bespoke content.

We supported this special relationship with an eight-piece education video series tailored to the Sephora University, ensuring that retail staff are properly trained on Alterna’s premium products. In addition, webshop-optimised cuts inform online shoppers about what sets Alterna’s Caviar range apart. This gave us full control and allowed an on-point communication of the product USP which would not have been possible with traditional methods.