Planning and execution of a technology-enhanced exhibition stand concept for Schwarzkopf Professional, which engaged visitors with its unique brand experiences on-site and post- event.
Exhibitions are all about attracting attention and giving the visitors a memorable brand experience that ultimately carries beyond the event itself. Merging traditional activities, such as live product demonstrations and photo booths, with a technology-driven strategy, we made Schwarzkopf Professional stand out on one of the biggest exhibitions of the industry, attracting 40,000 visitors.
Consisting of five touch points covering Product Innovations, Digital Services, Education and Trend Inspiration, meticulous planning was required to design the visitor experience. A clear vision of how each touch point would fit best into the brand experience and how to appropriately fit the 120m2 stand with screens, seating for sales, product displays, and more was established with the help of detailed 3D visualisations of the stand design.
An important part of our strategy was to enable visitors to engage with Schwarzkopf Professional in new and exciting ways. Augmented Reality turned out to be a perfect fit for the Innovation Bar. Equipped with iPads to interactively explore the latest product innovations, it sparked many visitors’ curiosity and encouraged them to engage with the sales team to try the AR Experience, instead of only taking a superficial glance in passing.
The Virtual Reality Brand Experience proved to be a real crowd pleaser, attracting a steady flow of prospects to the stand to find out what it feels like to earn their very own Hairdressing Award – in the vertigo-inducing height of a skyline. Within two days, more than 500 VR Experiences were completed, and many times captured and shared with friends, increasing reach beyond the event with authentic user generated content on social media.
Hugely popular, the photo wall encouraged more than 1,100 groups to pose with branded merchandise to have their picture taken and uploaded to the dedicated lead collection mini site. What’s more, 52% of qualified leads later downloaded their pictures and requested to receive further information from the sales team. A perfect starting point to turn the memories made during the event into new business relationships
Showcasing the unique digital and educational services Schwarzkopf Professional’s customer can rely on, the two Sales and Education Stations equipped with iPads played an important role as conversation starters between the Schwarzkopf Professional Team and visitors.
Breaking the mould by incorporating interactive technologies into the brand experience proved to be an effective means to not only attract attention but to actively engage a large number of visitors with the brand through VR and AR. In addition, the user generated content resonated outside of the exhibition halls and the event mini site successfully encouraged the most engaged visitors to digitally revisit the memories made on the event, making the Salon International a win for thousands of visitors and Schwarzkopf Professional alike.
Clothing your brand in visuals, we make your products and services visible to the world in intelligible and beautifully designed communications across Digital, Print and specialist formats.
Small as a molecule, mind-bendingly complex or simply beautifully packaged. We produce incredibly detailed CGI visuals of your products and reveal their inner workings in easy-to-understand, eye pleasing technology renders.
Infinitely adaptable, we bring to life any brand or product with one-of-a-kind animations and simulations - even when a brief takes us beyond what cameras can capture. Motion Graphics made to fit (and bend the laws of physics).
Producing video content is one thing, doing it well is another. Our Full Service Video Production Pipeline does exactly that; by injecting high-end pre and post production and considering crucial aspects of a global cross-platform roll out all the way through.
Whether you're starting from scratch or want to consolidate an existing digital platform; we consult on the best framework and tailor a CMS which integrates with new and existing workflows as well as your 3rd party tools.
Building useful platforms means respecting their purpose and context of use - tailoring technology to serve them, instead of forcing all into a template. That's why we utilise bespoke design, custom features and innovative frameworks.
AR & VR can take virtually (pun intended) any shape and we've got you covered with pipelines for scalable VR via Triple-A Game Engines and the latest consumer-facing AR frameworks native to iOS and Android. Find out more about the we create.
We love PowerPoint! Yes, we said that. Not off-the-shelf templates of course but the kind that really puts on a show resonating for weeks on end. And while we create those, you can focus on rehearsing your stage performance.
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Impeccable content management doesn’t have to be a time sink. We put in place and safeguard a well thought-out information architecture, tailored to your delivery context and combine it with smart processing - giving you more time for other responsibilities.
Digital audiences are multi-lingual by nature and enabling them to truly understand your content is key. We efficiently support national and international brands with that challenge for any kind of content.
Digital activations have the power to amplify your event to a true experience, one your visitors will remember and share with the world. We design and create engaging brand experiences which are sure to attract a crowd and resonate beyond the event.
Digital retail solutions, especially AR, can transform a day-to-day shopping trip into a valuable in-store experience. They inform the customer's purchase decision in an engaging way and allow retailers to break free from a shop's physical limitations.
AR is a perfect blend of credible real-time visualisation, interactivity and content flexibility. That makes it equally perfect as a convincing basis for high-involvement purchases through interactive and context-sensitive visualisation and customisation.
We can't make you a god, but honestly, we have the next best thing. Utilising Triple-A game engines, we design immersive experiences. Creating, exploring and manipulating virtual (brand) worlds? That we can do for you!