Video Production / Motion Graphics / Localisation

High-profile fashion and beauty production across indoor and outdoor locations of Dubai for a promotional and educational video series for a multi-channel release across hands-on seminars, distributor partner platforms and social media.

Together with a team of brand ambassadors and social media influencers, we headed to Dubai to produce a whole range of engaging Mood Films and informative Seminar Tutorials for the bi-annual Indola Street Style Collection, which makes the latest street styles available to the global hairdressing community.

Indola

  • Video Production
  • Motion Graphics
  • Localisation

Mood Films & Locations.

Once in Dubai, we stayed true to the street style character of the collection and set out to the streets to capture footage in locations as unique as the trends themselves. Be it the urban-lifestyle City Walk, the Design District’s simplistic yet playful architecture or the colourful alleys of the Madinat Souk; each setting was carefully selected to reflect the spirit of the different trends.

Education Video Series.

Capturing the final look of course is only half the story. Prior to the outdoor shoots, each cut, colour and styling step of the creation process was meticulously recorded for the tutorial series – the perfect basis for the global hands-on seminars teaching the latest styles to a community of professionals looking to improve their salon business.

Post Production &
Social Media Edits.

Back in the UK, the post production team tied all footage together in dynamic edits for the mood films and enriched the trainer guidelines and tutorial videos with vital information, such as key products, colour formulas and Pro Tips from the brand ambassadors. In addition, the Mood Films were given dedicated social media campaign edits, preserving aesthetics in the 1:1 and 9:16 story formats.

#street style collection

Results.

Constituting the content backbone for this season’s Street Style Collection, this video series carries a whole curriculum of professional knowledge, powering hands-on seminars, pushing the latest products into salons and exciting Indola’s social media audience with the latest trends. Following the success of this season, the next instalment of the Street Style Collection is already in the making.

Schwarzkopf Professional
Indola
Henkel
Igora
Sellotape
Blond Me
BC Bonacure
Alterna
Pattex
Loctite
Tom's Pies
Unibond